Time is coming to the end of the year, I thought the event of this year’s trend circle was over, but I never thought that this last month would be the strongest joint event this year.
After many photo exposures and star celebrities, the Fear of God x Nike official finally confirmed to be available in early December.
In the early days, instgram had a question from the netizen asking Vans joint replenishment, a no more vans, seems to have hinted at it.
In September of this year, some lookbooks and other photos on the insagram have seen the shadow of the most topical basketball shoes.
Before the official website publicity, using topical events such as star ups and feet, causing heated discussion on social platforms, using social media to promote the momentum has become the most powerful methods of the current brand.
Lebron James, who signed Nike, and Tuck, who has a good relationship with Nike, naturally received the task. They wore the pair of Fear of God basketball shoes on the court to help the brand come to the public.
Plus the core of this joint name is basketball, NBA is naturally the best publicity stage.
With the star and trend of KOL’s strength and propaganda, this joint name has been for a long time, just waiting for the official release.
It is worth mentioning that this is actually not the first time Fear of God chose basketball to combine the theme elements with the brand.
Fear of God has launched a series of coach jackets, basketball trousers, mesh shorts and other products with the theme of the Celtics in the 1980s.
The product is based on the green color of the Celtic logo and comes with a classic “four-leaf clover”.
It turns out that there is a precedent, so it is not surprising that this street fashion brand will choose basketball as a joint theme. According to Hypebeast’s visit, Lorenzo expressed his love and preference for basketball and sports. Lorenzo himself is an uncompromising sports fan.
Lorenzo said that the street costumes were inspired by top star athletes. At the time, Andre Agassi and Michael Jordan were at the peak of their sports career. Their dresses were very beautiful both in design and aesthetics.
Lorenzo hopes that this cooperation will let everyone to re-light the spotlight back to the athletes, and let people re-recognize the decisive influence of the sport on the style. Speaking aside, sports aesthetics combined with fashion street brands are quite a lot in these two years , Air Yeezy basketball shoes have been warming up for half a year.
The sneakers are paired with Fear of God’s high-shoes, combined with the military boots elements commonly used in the Fear of God series combined with avant-garde sneaker styles such as the Nike MAG.
In terms of clothing, this time brought long sleeves T-Shirt, basketball vest, half zip pullover, hooded Parka, sports trousers and basketball shorts.
In the tailoring style, Fear of God’s style is followed, and the Nike and NBA logos are simply decorated. Finally, let’s take a look at this joint name and feel the most powerful joint this year.